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Practical Bizz Podcast

Welcome to the Practical Bizz Podcast! In this podcast, we offer practical advice and tips for entrepreneurs and business owners looking to grow their businesses. Our guests are industry experts who share their insights and experiences on topics such as marketing, sales, finance, leadership, and more. Join us every week as we dive deep into the world of entrepreneurship and provide actionable advice to help you take your business to the next level.

Hosted by Erica Saccocio, a small business owner with over 23 years of business experience, down-to-earth Rhode Island Native with an infectious laugh, and a bold personality who talks with her hands and from her heart. Don't forget to follow, rate or recommend channel and hit the notifications to stay updated on our latest episodes. Let's get practical!

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Practical Bizz Podcast

SBC Business Spotlight Marketing Strategies Niched Down Locally

July 19, 2023 • Erica Saccoccio

Building a strong presence in your local community is crucial for any business. In this episode, we'll discuss the importance of being visible and active in your community with Kate from Krunchy Kate, LLC and RI business owner, personal chef and local celebrity who can be found on cooking episodes of the Rhode Show.

We'll cover everything from local Facebook groups, flyers in the coffee shop, networking and business card swaps with other small business owners and show you how to use these opportunities to connect with potential customers and build brand loyalty. But before you head out the door make sure you have the right message, your content is relevant to your target audience, consistent marketing and use a brand board to help make your brand easily identifiable to your customer.